NikeSKIMS, a new brand from Nike Inc. and SKIMS.
Courtesy: NikeSKIMS
Kim Kardashian fans are going to have to wait a little longer for the highly anticipated NikeSKIMS line.
The activewear line will launch later this year instead of in the spring, like the companies had originally announced, because of production delays, according to a person familiar with the matter who requested anonymity to speak candidly. The person added that the delays are internal and not because of a supplier or shipping issue.
No date has been determined for the new launch date, the person added.
The person also said the relationship with Kardashian and the brand is still strong and that everyone is on the same page, but they want to make sure they take their time and get the products right.
Nike and SKIMS collaboration featuring Kim Kardashian, co-founder and chief creative officer of SKIMS.
Courtesy: Nike Inc.
Nike first announced the Skims partnership in February and said it would include apparel, footwear and accessories. Since then, Heidi O’Neill, one of the key leaders behind the partnership, has left the company.
New Nike CEO Elliott Hill has been betting big on the Skims brand as he looks to reinvigorate the company after recent declines in sales and its business. For Skims, which was last valued at $4 billion, the partnership with Nike brings a growth opportunity as it expands into athleisure.
Nike’s stock is down more than 20% year to date.
“The origin of NikeSKIMS is rooted in a desire to bring something new and unexpected to an industry that is craving something different, and to invite a new generation of women into fitness with disruptive product designed to meet their needs in both performance and style,” the company said about the line when they introduced it.
The news was first reported by Bloomberg.
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