Its most powerful production car ever

Lamborghini on Friday launched the Revuelto SV, a limited-edition hybrid version of its V12 Revuelto that’s the fastest and most powerful car ever built at its factory.

The model is the latest in Lamborghini’s storied “SV” line, which began 55 years ago with the Miura SV and has showcased lighter, more aerodynamic and more powerful versions of its flagship supercars. The new hybrid supercar gets an electrified boost to add to “the adrenaline and the emotions” of driving a Lambo, the car’s product chief told CNBC.

“The Revuelto SV gives our customers the opportunity to go beyond in terms of performance,” said Alessandro Farmeschi, the Revuelto’s product line director. “We wanted to give them something more race-oriented, and, at the same time, something that could give them the adrenaline of driving Lamborghini [while] really enjoying and having fun driving.”

The Italian auto manufacturer will make only 1,963 Revuelto SVs. The supercar starts at $741,172.

The Revuelto SV aims to be a fusion of the most advanced technology and the luxury and speed sports car enthusiasts seek. It starts with Lamborghini’s naturally aspirated V12 engine and adds three electric motors to boost the power to more than 1,050 horsepower and race from zero to 100 kph (62 mph) in just 2.4 seconds.

“When our clients choose a Lamborghini, they choose us because of the design, together with the technology applied,” Farmeschi said. “So you need to have the substance; you need to work on the technical part of the car. And the engine sound is crucial. The V12 has been the key since the very beginning, since the foundation of the company.”

Along with added power, the Revuelto SV has new aerodynamics, with sharper angles and bolder fins, wings and air intakes to better direct air and add downforce. It also has a specially tuned suspension, a new carbon-ceramic brake discs system and a new Pilota Mode driving setting that unlocks a highly customized driving setup for the racetrack.

The interior was also refitted to feel more like the cockpit of a racecar or fighter jet. It comes with special sport seats with a carbon shell structure or optional monocoque carbon fiber race seats — which may be less comfortable but give a more authentic motorsport experience.

Most limited editions from Lamborghini are sold out by the time they’re publicly announced. Lambo’s SV versions also tend to command higher prices and hotter demand in the collector market.

“When you buy a Lamborghini, you buy a Lamborghini because you want it, because you like, you want to experience driving it, but also because it’s a car that keeps the value to the time,” Farmeschi said.