Apple CEO Tim Cook joins Apple employees at the Apple store as customers line up for the release of Apple new iPhone 17 models in New York on Sept. 19, 2025.
Angela Weiss | AFP | Getty Images
Apple shares have rallied in the two days since the company released new iPhones, and the stock has now erased its losses for 2025.
With Apple’s 4% gain on Monday, the stock is up a little over 2% for the year. It’s the last of the tech megacaps to turn positive.
On Friday, Apple released new iPhones, Apple Watch, and AirPods models on Friday. The new iPhones, especially the mid-range $999 iPhone Air, mark the first significant redesign in years, and analysts say early wait times suggest demand is strong.
“Our tracking of iPhone ship dates on Apple’s own website, and various carrier websites, indicates that as of Sep 22nd, ship time (in days) for the iPhone 17 (18 days) are more extended vs last year’s iPhone 16 (10 days),” wrote Bank of America Securities analysts in a note on Monday.
The company is also seeing strong demand in China, a key market for Apple, analysts say, based on pre-order times.
Apple remains the laggard among the biggest tech companies so far in 2026, partially because it’s spending far less on AI chips and data centers than its rivals. The company has also delayed a key improvement to its Siri assistant until 2025, raising concerns that it’s falling behind companies such as Google and Microsoft in integrating the technology into its products.
But Apple’s new products include several AI features, such as its new headphones, the AirPods Pro 3, which can automatically translate spoken text, and its new Apple Watch models use machine learning to warn users about high blood pressure risks.
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