Danny Ramirez and Michael Imperioli Suit Up for Chateau Amiri Campaign

Chateau Amiri, California is open for business.

The Los Angeles-based luxury fashion brand founded by Mike Amiri has launched a new spring-summer campaign dubbed Chateau Amiri, California and drafted actors Danny Ramirez and Michael Imperioli to check in alongside multi-hyphenate Malcolm McRae and models Jordan Daniels and Heather Diamond Strongarm.

They were tasked with playing “a heightened, imagined version of themselves” for photographer Hart Leshkina and director Bon Duke who captured the campaign inside the faux hotel, which was designed to pay homage “to the haunts and locales” that have shaped the modern mythology of Hollywood, per Amiri. The brand’s founder, Mike Amiri, who launched the label in 2014, explained it a little further.

“Character is the starting point for everything I create, shaped by cinema, the soul of Hollywood. Our Amiri campaigns have become spaces to explore this idea — creating immersive worlds of still and motion pictures, where our collections come to life with new context, different stories,” said Amiri. “Building on that universe we’re crafting, this season we welcome you, and a cast of true stars, into the Chateau Amiri.”

The campaign features the models outfitted in fits from Amiri’s spring-summer collection, accessorized by martinis, sunglasses, room keys, hand bags and more framed by hotel suites, lobbies and pools. See below for shots from the campaign.

Imperioli is best known for his starring turn opposite James Gandolfini on the iconic Sopranos. More recently, he’s been seen in Song Sung Blue, The Nice Guys, The White Lotus and The Many Saints of Newark. Ramirez meanwhile is best known for his work in Top Gun: Maverick, The Falcon and the Winter Soldier, Captain America: Brave New World and The Last of Us. He’ll next be seen in Avengers: Doomsday. Rocker McRae had a role on Daisy Jones and the Six.