What’s the story behind the story? What inspired you to write Bootstrapping Bronto: The Art of Scaling Your Startup Without Venture Capital?
Building a startup is often associated with raising venture capital. I wrote this book as a counter-narrative—a story that shows bootstrapping can be a viable, and often better, path to building a high-growth startup. I followed this approach with Bronto Software, and this book shares the lessons I learned along the way.
If you had to pick theme songs for the main characters of Bootstrapping Bronto: The Art of Scaling Your Startup Without Venture Capital, what would they be?
“Ramble On” by Led Zeppelin.
What’s your favorite genre to read? Is it the same as your favorite genre to write?
I have several—business biographies, hacker fiction, and historical science. I’m new to writing, so no preferences yet!
What books are on your TBR pile right now?
Too many self-help books! I’m not a big fan of that genre, thus the pile!
What scene in your book was your favorite to write?
I enjoyed describing “The Conjoined Triangles for Bootstrap Success”—there are a lot of hard-learned truths in that quirky little diagram.
Do you have any quirky writing habits? (lucky mugs, cats on laps, etc.)
Not really, just a quiet room and some hot coffee.
Do you have a motto, quote, or philosophy you live by?
“Live outside your comfort zone.”
If you could choose one thing for readers to remember after reading your book, what would it be?
Success in entrepreneurship comes to those who run the marathon, not those who chase the sprint.
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